A law firm site that answers "do I have a case?" before the call
Personal injury sites all promise the same three things in the same three words. This one leads with a results ledger you can audit and an intake that tells someone where they stand before they pick up the phone.
The problem
Someone who has just been hurt is not comparing firms on craft. They are trying to work out two things: whether they have a case at all, and whether calling will cost them anything. Most firms answer neither above the fold, so the visitor calls whichever billboard they remember instead.
The approach
The ledger has to add up
Results tables on law firm sites are usually decorative — a big total at the top that no line item supports. Here the ledger is the source of truth: the hero badge and the trust strip both read from the same rows, so the numbers cannot contradict each other. Rows expand into the individual matters. If the figures are going to be the argument, they should survive being checked.
What’s in the build
- A verdict-and-settlement ledger that counts up on scroll, with expandable rows
- One total, computed from the rows — the hero badge and trust strip both read from it
- A four-step "do I have a case?" intake that ends in a plain verdict, then pre-fills the contact form
- "No fee unless we win" stated where the fee question actually gets asked
- LegalService and FAQPage structured data, plus the required attorney-advertising disclaimer
Who this fits
- Personal injury and plaintiff-side firms competing against heavy local advertising
- Practices whose results are genuinely their best argument
- Any firm losing enquiries because visitors cannot tell whether they qualify
Decisions worth explaining
One number, one source
The hero badge, the trust strip and the ledger total are the same figure computed once. Sites that hardcode a headline number and a table separately end up contradicting themselves the first time either is edited — and on a legal site that is the worst possible place to look careless.
Letterpress, not billboard
The category defaults to dark blue and a stock gavel. This is a bone-and-oxblood broadsheet — type-led, quiet, closer to a case file than an ad. For a decision this consequential, restraint reads as competence.
About this demo
Ironwood Injury Law is a fictional firm built to demonstrate the approach. The attorneys, verdicts, settlements and reviews are invented — the ledger mechanics, the intake flow and the accessibility work are real and interactive. Nothing here is legal advice.
Questions
What does a law firm landing page cost?
Our landing-page work runs $800–$2,500 depending on how much custom interaction is involved. A page with a bespoke tool like the ledger and the step intake sits at the upper end; a straightforward single-page site is at the lower end.
Can we show real case results?
Yes, and you should — results are the strongest argument a firm has. Your jurisdiction will have rules about how they are presented and what disclaimer has to accompany them; the page is built so that disclaimer sits with the numbers rather than buried in a footer.
Does the intake replace a consultation?
No, and it should not. It answers "is this the kind of matter you handle?" so the visitor knows whether calling is worth their time — then hands a qualified, pre-filled enquiry to your intake team.
Let’s start
Let’s talk about
your business.
20-minute discovery call. No pitch, no pressure — just a conversation about what your business actually needs and whether we’re the right fit.