Bravo TaqueríaRoosevelt Row · Phoenix, AZ
How this was built Working app demo

Open daily from 10:00 AM · Phoenix time

Your regulars order in two taps.

Bravo's own app remembers each regular's usual, won't send the kitchen half an order, and gives a ready time from the real kitchen clock. No marketplace takes a cut of a customer you already had.

Welcome back

Hey, Carlos

Your usual

Birria tacos + a strawberry horchata

  • Birria · corn · verde · no onion$13.99
  • Strawberry horchata · light ice$4.25

Pickup in about 9 min

The menu

0taps so far. Try the usual: it's two.

What the kitchen gets

"Two birria, one with no onion" means exactly that.

A phone order passes through three people and a sticky note. An app order reaches the trompo the way the customer tapped it, in the words the line cooks use, with a pickup time printed on top.

BRV-4741PICKUP 12:50 PM
1× BIRRIA (3) — CORN · VERDE · NO ONION
1× HORCHATA FRESA — LIGHT ICE

Carlos's usual · placed in the app

Same order, two receipts

What a regular costs you on a marketplace, and in your own app.

Marketplaces are good at sending new customers. They also charge the same commission on the regular who'd have ordered from you anyway. Move the sliders to your own numbers.

Repeat customers only, not first-timers.

Marketplace commission 25%

The common delivery plans. Check yours on your last statement.

On a marketplace

Order
$24.00
Commission (25%)
−$6.00
You keep
$18.00

The customer was already yours.

In Bravo's own app

Order
$24.00
Card processing (2.9% + 30¢)
−$1.00
You keep
$23.00

Same customer, same tacos.

$31,225a year back in the register

That's $5.00 more on every regular's order. At 120 a week, an app in our $4,000–$15,000 range pays for itself in 7–25 weeks.

The math assumes those regulars order through your app instead. It leaves out the new customers a marketplace sends you, which is why most owners keep both and point their regulars to the app. Hosting and app-store fees add a small monthly cost.

Straight answer

Not every restaurant needs an app.

An app earns its price when people order from you every week. If most of your orders come from people trying you once, an ordering page on your website does the job for much less, and we'll tell you so.

Build the app when…

  • A big share of orders comes from the same faces every week.
  • You pay marketplace commission on customers who know you by name.
  • Phone and WhatsApp orders go wrong at the lunch rush.
  • You want to tell regulars about a special without paying for ads.

Start with an ordering page when…

  • Most customers are tourists or one-time visitors.
  • You take a handful of phone orders a day and they rarely go wrong.
  • Your marketplace orders are mostly new customers, the thing marketplaces are good at.

What a real build adds to this demo

Payments

Card, Apple Pay and Google Pay through Stripe, paid out to your bank.

Kitchen tickets

Orders print on the kitchen printer or show on a screen at the line.

"It's ready" texts

One tap at the counter tells the customer to come in.

The owner's view

Sales, best sellers and busiest hours, from the same orders.

Built by Nearlytics

Want this for your regulars?

Bravo is a made-up taquería; the app is real code. iOS and Android from one codebase, usually 4–8 weeks. On a 30-minute call we'll look at your orders and tell you whether an app or a simple ordering page is the right call.